American Tourister Commuter Backpack: Tourister Your Everyday

This case study describes how Indian luggage brand American Tourister launched its line of commuter backpacks with an online campaign across social media.

Campaign details

Brand: American Tourister Commuter BackpackBrand Owner: American TouristerLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Luxury clothing & accessoriesMedia Channels: Content marketing, Games & competitions, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

In a fast-paced world, we limit our sense of discovery and wonder to only when we're on vacation.

American Tourister, a brand that's always encouraged people to get out there, decided to bring this feeling back into everyday lives. It aimed to this with Tourister Your Everyday a campaign...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands