Amazon: The Magic of Echo
Agency: Leo Burnett
Case overview
When Amazon realized that just having another cool, new device in the over-crowded voice-activated technology space wasn't enough to make it sell, they turned to their new Canadian agency partner to help them re-launch Echo.
Not only was did this new campaign have to increase sales of Amazon's latest technology against a glut of new competition, it had to do so by breaking through during the Super Bowl!
The campaign – #BaldwinBowl – didn't just drive above average ad performance during the Super Bowl, the sales increase it generated...