Alcon Laboratories: Alcon Patanase 2010 Campaign

Alcon Laboratories wanted to build market share for its Pantanase Nasal Spray in the USA, but it faced physicians who were increasingly less likely to take sales calls.

Alcon Laboratories: Alcon Patanase 2010 Campaign

Relationship Marketing, Inc.

Entry Information

Category: Pharmaceutical/HealthcareCountry where program ran: United StatesDate program started/ended: Jan 2010 – Dec 2010

Product Description: PATANASE® Nasal Spray (olopatadine hydrochloride) is a nasal antihistamine spray. At launch in 2008, it was indicated for the symptom relief of seasonal allergic rhinitis in patients 12 years of age and older. Just prior to 2010, a pediatric indication was added for children as young as 6 years old.

Advertiser/Client Name: Alcon Laboratories, Inc.Media Channels: Direct Mail E-Mail and Instant Messaging...

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