Advertising's Golden Age: and why we should resist its return

Jeremy Bullmore

This article warns against marketers becoming trapped in their own advertising "bubble", where they don't listen to opinion or consensus outside their own groups.

Advertising's Golden Age: and why we should resist its return

Jeremy Bullmore

Politics has been confused by bubbles, and there's also a bit of an advertising bubble, says Jeremy Bullmore.

The year 2016 will be remembered as the time when politicians around the world confessed to having lost it. They had given up listening, and were flabbergasted when their electorates ignored the clear instructions they had been given by their betters and behaved in disgracefully opinionated ways. And all because of bubbles.

There are Westminster bubbles and Whitehall bubbles and Washington bubbles and elitist bubbles and media bubbles. Within each,...

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