Adstats: Adblocking

This article examines the number of active ad-blocking software users, finding it went up 25% year on year to 616m worldwide in 2017, of which 62% (380m) were mobile web users.

The number of active ad-blocking software users rose 25% year on year to 616m worldwide in 2017, according to research from PageFair and Adobe. Of this, 380m (62%) were mobile web users, a rise of 28% year on year. Adoption varies by region, ranging from 20% of internet users in Western Europe to just 2% in MEA, with the global rate recorded at 11%. Of WARC's twelve key markets, ad blocking is most prevalent in Germany (29% of internet users), followed by India (28%) and Canada (25%). The US, the largest ad market by digital spend, has an ad-block adoption...

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