Access Health CT: Change is here
Advertiser/Client Name: Access Health CT
Agency: Pappas MacDonnell, Inc.
Category: Insurance (IS)
Country Where Program Ran: United States
Program Start Date: 02/01/13
Program End Date: 03/31/14
Product/Service Overview: Access Health CT is Connecticut’s official health insurance marketplace. Launched in October 2013, it was created to comply with the federal Affordable Care Act. Access Health CT makes health care coverage more accessible for Connecticut residents by offering a choice of private plans and financial help for those who qualify.
Objective of the campaign
Our objectives were to:
- Build...