A successful framework for behavioural change

This article explores three different frameworks through which behavioural science can be applied, examining the Behaviour Centred Design framework, The Behavioural Design Methodology, and the TEST framework.

A successful framework for behavioural change

Crawford Hollingworth

We continue to see a growing interest in the application of behavioural economics and behavioural science. But while theory is fascinating, it is the application that counts. Many behaviour-change specialists and organisations have developed frameworks -step-by-step defined processes - through which to apply behavioural science. Crawford Hollingworth explores three such frameworks, identifying what common rules and guidance they offer.

Many behavioural scientists have come up with useful tips and soundbites. For example, Richard Thaler, co-author of the best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness, recommends you "make...

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