A Clash of Cultures

This article argues that brands must be more active in integrating Islam into the mix of western society, drawing out five lessons that Europe can learn from India - both successes and mistakes.

A Clash of Cultures

Sonya Misquitta Grey Group

Integration is too important an issue to be left to policy makers. Brands need to play a more constructive role in managing and integrating Muslims into Society, argues Sonya Misquitta.

Here are five lessons on what Europe can learn from India - both in terms of what it has done right and wrong - in dealing with its Muslim population.

2015 was a year marked by economic instability, populist politicians and a refugee wave which is changing the face of politics in Europe. Over one million refugees, mostly from the...

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