ANZ streamlines its in-branch customer experience with data

Brooke Hemphill

This article covers how ANZ, one of Australia's big four banks, has streamlined its in-branch customer experience with digital and data-driven initiatives.

As one of Australia's 'big four' banks, ANZ finds itself in a highly competitive category against long-established brands and disruptive upstarts. But the fourth largest bank in the Australian market likes to stay ahead of the curve. It was the first Australian bank to offer customers Apple Pay in 2016 and was quick to adopt an Android solution via its ANZ Mobile Pay service.

"One of the things we pride ourselves on at ANZ – and we get it right most of the time – is focusing on what our customers actually need. Understanding the customer, understanding their financial goals,...

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