AIA Korea: Mother's first song
Campaign details
Brand: AIA KoreaAgency: The CreamunionCategory: InnovationRegion: APAC
Objective
AIA Life Insurance Group, the main sponsor for Superstar K7 (Korea's version of American Idol), until now has been creating emotionally-moving content while cheering on participants on top of the show's stage to help them overcome their challenges. This campaign (Brand Campaign: Real Miracle Never Stop), however, began with the desire to present a miracle to people through music, which was inspired by the simple question which simply asks, 'rather than on the stage, how can we help...