Monster.com: Fiddling Beaver Campaign

BBDO New York

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: United States
Date program started/ended: 7th February - 31st March 2010

Product Description: Monster creates the world's leading marketplace of jobs and talent, where people and opportunity are matched with unrivaled precision.

Advertiser/Client Name: Monster.com
Website: Media Channels: http://submissions.bbdo.com/2010/monster-fiddlingbeaver/

STRATEGY

Marketplace Challenge:

Undeniably, 2009 saw a continued decline of a poor economy and a high unemployment rate hovering at 10%. The world was just coming out of one of the biggest economic downturns in history. And through the popularity and evolution of social media, Monster's main business model was called into question.