Galleries of Modern London: You are here

Agency: NB
Client: Museum of London
Category: Museums, Galleries, Events and Visitor Attractions

Executive summary

The Museum of London is the only museum charting the social history of the greatest city in the world. Its reputation prior to the launch of its redesigned modern galleries was as a quirky 'hidden gem'. It needed to reposition itself to make it a must-see London destination. Our brief was to design a campaign that could effectively re-launch the Museum brand on the back of the new galleries.

With a limited window of four weeks to make an impact and a modest media budget, it needed more than just a simple call to action to ensure cut-through in a crowded market. Our solution, the powerful 'You Are Here' campaign, was an unqualified success.