Warc Consensus Ad Forecast: Global adspend to increase 4% in 2013
Advertising expenditure growth is expected to increase this year and next despite the fragility of the global economy, according to Warc's latest Consensus Ad Forecast.
The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and industry bodies.
Overall, the report predicts adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.