Stanley Tools – Stanley 'Judgement Day': The Case for Turning Communications Inside-Out

Principal Authors: Charlotte Turland, Jacqui Power, Tony Holmes - McCann Erickson Communications House (Birmingham)
Contributing Authors: Andy Aston, Duncan Nealon, Nicola Sutton - McCann Erickson Communications House (Birmingham)

THE BACKGROUND

Stanley is the largest global manufacturer of hand tools, with nearly 170 years of history in tool innovations and manufacturing excellence. The name is synonymous with construction and DIY hand tool icons such as the Stanley Knife and Stanley PowerLock® tape (fig.1).


Fig. 1 – Stanley Knife & Stanley PowerLock® tape