Microsoft: Deummify

Wunderman

Entry Information

Category: Information Technologies
Country where program ran: Australia
Dates program started/ended: May 2011 – May 2011

Product Description:

The Partner Marketing Centre (PMC) is an online portal of tools and tips to help third party resellers sell Microsoft products.

Advertiser/Client Name: Microsoft
Media Channels: Web Advertising, Web Development, Email

Website: http://www.ourawardentries.com.au/deummify/index.html

Strategy

Marketplace challenge:

As a brand, Microsoft don't actually sell their products to consumers. Their products are sold via authorised third-party Resellers. To help this sales force sell more product, Microsoft provides a range of downloadable sales tools and marketing materials at a central website called the Partner Marketing Centre (PMC). Unfortunately, Resellers weren't using the PMC as much as they should. Traffic, awareness and downloads had dropped.