Researching political markets: market oriented or populistic?

  

Researching Political Markets: MarketOriented or Populistic?

Paul R. BainesMiddlesex University Business School, LondonRobert M. WorcesterMORI/LSE, London

INTRODUCTION

President Franklin Delano Roosevelts private polling served as an historic turning point in American politics. He employed the talents of Emil Hurja, who conducted polls for the Democratic National Committee. The research guided the Presidents remarkable rapport with the American public, and Emil was perhaps the first 'spindoctor.' The President also used the services of the Princeton academic Hadley Cantrill who not only provided data, but was also a media and communications advisor. Private polls were used as...

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