Classified advertising and the Regional Press
The Newspaper Society (NS) is the voice of
the UK's regional and local press, and represents an influential and dynamic
industry that produced 2,833.5 million of ad revenue in 2001.
press is the second largest ad medium after TV, and classified advertising (such
as situations vacant and motors) continues to represent around twothirds of
its overall advertising expenditure (Exhibit 1
and Table 1).
Table 1: Regional press ad expenditure: /millions
|Ad type||Expenditure (/millions)|
Source: Advertising Association/NS intelligence unit; figures are for 2001