Andy Taylor Heresy
Advertainment and infotainment are terms that have been bandied around for years, and yet this amalgamation of advertising or information and entertainment has still to prove itself the holy grail of advertising that everyone had hoped, at least as ameans of avoiding channel-hopping by TV viewers.
In fact, many of the larger advertising agencies set up specific content departments years ago. For example, Bartle Bogle Hegarty...
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