Diesel SPA: Quique the head

Shackleton

ENTRY INFORMATION

Category: Product Manufacturing and Distribution
Country where program ran: International
Date program started/ended: 21st September 2009

Product Description: Mowie helmets by Diesel are Diesel's new product with which the prestigious Italian brand wants to enter the market of motorcycle and motorbike helmets. They offer a cutting-edge design and provide the highest comfort and safety to their users. The new Mowie helmets, with interchangeable visors in different tints, depict the famous Mohawk silhouette strongly associated to the brand, and are available in four colors.

Advertiser/Client Name: Diesel SPA
Media Channels: Email
Mobile
TV/Radio
Web Advertising
Web Development
Other
Website: http://www.judgingishard.com/campana/echo/quique

STRATEGY

Marketplace Challenge: