Diesel SPA: Quique the head

Diesel SPA launched Mowie motorcycle helmets in September 2009. An international campaign was devised to portray the helmets as fashionable as well as functional.

Diesel SPA: Quique the head

Shackleton

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: InternationalDate program started/ended: 21st September 2009

Product Description: Mowie helmets by Diesel are Diesel's new product with which the prestigious Italian brand wants to enter the market of motorcycle and motorbike helmets. They offer a cutting-edge design and provide the highest comfort and safety to their users. The new Mowie helmets, with interchangeable visors in different tints, depict the famous Mohawk silhouette strongly associated to the brand, and are available in four colors.

Advertiser/Client Name:Diesel SPA...

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