MAGGI Noodletz - Giving wings to musical aspirations of the youth
Varuni Vij, Priyadarshi Debasrit and Yoginder Jain
Campaign details
Brand owner: NestléBrand: Maggi NoodletzAgency: Zenith OptimediaCountry: IndiaChannels used: Events and experiential, Outdoor, out-of-home, Product and other sampling, RadioMedia budget: Up to 500k
Executive summary
Maggi Noodletz, which are the dominant market leader in the instant-noodles category in India, faced a unique challenge in the north-eastern part of the country. Market shares in the region were trailing Wai Wai, which is otherwise a marginal brand nationally. After analyzing food...