Skins – Skinning the competition
Agency | The Furnace Amy Cadwallader Group Account DirectorTony Singleton Head of Strategy Planning |
Client | Skins™ Alister McColl Marketing Director |
Objective: |
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Results: | The thinking delivered an outstanding campaign, winning numerous awards for its creativity. But much more than that, it delivered a headline ROI figure of 694%, and $2.29 worth of additional gross margin in incremental sales for every dollar spent... |