DeSilva + Phillips Dealmakers Summit 09: Downturn acquisition strategies at WPP and Omnicom
Geoffrey PrecourtWARC Online
On the eve of the 7th annual DeSilva + Phillips Dealmakers Summit in New York on February 5, 2009, WPP Group announced it had purchased Red Dot Square Solutions, a UK-based in-store retail customer behavior research agency.
The deal, negotiated in the fall of 2008, was the latest in a series of acquisitions: most notably, market research group Taylor Nelson Sofres for a reported $2.2 billion, and, in the week before the DeSilva + Phillips assembly, a 49-percent stake in South Africa's The...