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Point of View: Global planners' new challenges
Creative departments are widely being restructured to include technologists, user interface experts and PR people, while ideas are presented as wireframes or press releases and ‘traffic’ is replaced by ‘production’.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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