Starbucks & (RED): Love Project Integrated Campaign

BBDO New York

ENTRY INFORMATION

Category: Retail/Direct Sales
Country where program ran: United States
Date program started/ended: 17th November 2009 to 31st March 2010

Product Description: Starbucks is an international coffee company that offers an exceptional coffee experience.

Advertiser/Client Name: Starbucks & (RED)"
Media Channels: TV/Video/Radio
Website: http://submissions.bbdo.com/2010/starbucksred-love/

STRATEGY

Marketplace Challenge:

Starbucks is about more than just coffee. It is in the company's DNA for the coffee and Starbucks itself to play a role in the community. Because of this, we wanted to help Starbucks break through all of the typically meaningless and shallow holiday marketing with an idea that would resonate with consumers on a deeper level and effect positive change.