Editorial: Don't start selling apples yet

In her editorial, Judie Lannon introduces the Q3 2013 issue of Market Leader, including the lead feature in which the authors forecast that the challenges facing the global economy will be with us for some years.

Editorial: Don't start selling apples yet

Judie Lannon

Anyone who visits the offices of Leo Burnett anywhere in the world will find a bowl of apples somewhere in reception. They are part of the founding story of the now extremely successful advertising agency. More to the point, the agency was successful in the decades since its founding in the middle of the Great Depression. People scorned Burnett's efforts, saying this was no time to start a business and that he should be selling apples on street corners.

Could the pre-2008 growth period be a blip? The Leo Burnett story (and...

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