Editorial: Don't start selling apples yet
Judie Lannon
Anyone who visits the offices of Leo Burnett anywhere in the world will find a bowl of apples somewhere in reception. They are part of the founding story of the now extremely successful advertising agency. More to the point, the agency was successful in the decades since its founding in the middle of the Great Depression. People scorned Burnett's efforts, saying this was no time to start a business and that he should be selling apples on street corners.
Could the pre-2008 growth period be a blip? The Leo Burnett story (and...