Kent County Council – welcome to a new type of communication channel: welcome to House

M&C Saatchi

SUMMARY

This case describes how we created a new type of 'channel' to solve both a communication and social problem; teenagers.

Our brief was to discourage 'unhealthy' behaviors like unprotected sex, drinking, drugs, smoking etc. Basically, all the things teenagers enjoy.

We realised our modest budget could add nothing to the cacophony of 'helpful' messages bombarding teenagers.

Likewise, Kent County Council offered no shortage of helpful support services. It would have been pointless adding more.

But, there was a need to connect the two. To create a new channel in-between 'message' and 'service'.

Studying interactions between teenagers, their friends and support services, we realised we needed a real place, an environment which utilised teenagers' most influential medium – conversations.