Marylebone Cricket Club: Lord's Roar Booth

Agency name: Amp London
Client name: Marylebone Cricket Club
Category: Innovative Idea or Concept

BACKGROUND

Marylebone Cricket Club, founded in 1787, is the world's most historic and famous cricket club. In addition to creating and guarding the game's laws and safeguarding its spirit, it owns and runs the famous Lord's Cricket Ground. As such, Lord's is known across the world as the Home of Cricket. It is the physical embodiment of the heritage, tradition and Englishness of the sport.

Up until 2010 the primary responsibility for selling tickets to international matches had lain with the English Cricket Board. However this changed in 2010 and the MCC took on the responsibility for promoting and selling tickets.

In particular they were concerned about meeting their targets for the Bangladesh v England Test Match in May 2010, as ticket sales were particularly slow for this game.

NATIONAL CONTEXT OF THE CAMPAIGN