Singapore social: Insights into Singaporeans' use of social media
Fact: Digital is changing how consumers behave socially everywhere. It's no different in Asia, though the findings from a recent study conducted by iris worldwide clearly set the continent apart.
Some of the results were surprising, as iris worldwide's APAC regional planning director Paul Gage revealed at a session in Social Media Week Singapore.
While he noted that behaviours and attitudes in Asia were "pretty much universal across the world", the effect of social on consumers in the region appear to be amplified somewhat.
"All I can say is how much more people here in Asia connect to digital and social. Pretty much every single measure we looked at, every single aspect, whether it's mobile usage, gaming, social networking, micro blogging, every market in Asia - so that's Malaysia, Singapore, India, Indonesia - are doing it a lot more, and a lot more often than their counterparts in the Western world… about twice as much."