Singapore social: Insights into Singaporeans' use of social media
Low Lai Chow
Fact: Digital is changing how consumers behave socially everywhere. It's no different in Asia, though the findings from a recent study conducted by iris worldwide clearly set the continent apart.
Some of the results were surprising, as iris worldwide's APAC regional planning director Paul Gage revealed at a session in Social Media Week Singapore.
While he noted that behaviours and attitudes in Asia were "pretty much universal across the world", the effect of social on consumers in the region appear to be amplified somewhat.
"All I can...