The fragrance industry: assessing opportunities and threats to the global market
Diana Dodson and Clare Lees
Euromonitor International, United Kingdom
Organisations across all industry disciplines utilise a vast array of market research tools and techniques to help answer questions and provide solutions to any number of tactical and strategic problems.
Euromonitor International's research into industries, countries and consumers is based on a core set of research techniques which are utilised at a global (across more than 200 countries) and regional level to provide standardised and truly comparable data sets as well as supporting analysis. The aim is to provide a comprehensive research tool which companies use strategically rather than tactically. This is an important point of differentiation and validates the requirement for both types of market data and analysis to be used alongside each other.