Celebrity endorsement: To celeb or not to celeb?

While the use of celebrity in ads is impactful, research has shown that it is also a little less persuasive.

Celebrity endorsement: To celeb or not to celeb?

Hamish Pringle23red

Misbehaving or over-exposed celebrities and public cynicism can make celebrity endorsement a costly mistake. But get the brand fit and the back story right and it can be a powerful communication....