Crimestoppers – I Spy

Design for Society
Bell Design & Communications Ltd

EXECUTIVE SUMMARY

Since the first wanted posters, high-impact design has been used to encourage the public to help catch criminals. Bell Design's work for Crimestoppers' Operation Captura brought this tradition into the 21st century, forming part of a multimedia campaign that led to six of the ten most wanted UK criminals hiding on the Costa Blanca being arrested – making it the most successful campaign in Crimestoppers' history.

Operation Captura is an ongoing programme that aims to track down UK criminals who are believed to be on the run in Spain. Led by UK charity Crimestoppers and the Serious Organised Crime Agency (SOCA), it has conducted some 30 appeals for information since its launch in October 2006.

Following highly regarded work on the Crimestoppers annual report, Bell was asked to develop campaign materials for a new appeal, focusing on just ten “most wanted” individuals. The materials needed to encourage the ex-pat community in particular to contact Crimestoppers with any information they might have about these individuals.