HiHo

Corporate/Brand Identity
Design and Implementation costs under £100,000
Blue Marlin Brand Design

EXECUTIVE SUMMARY

Let's face it; retail is not exactly the category anyone is clamouring to get behind at the moment. The figures are grim – almost continuous negative like-for-like sales growth in the past year.

This is the story of how Hiho, a family owned jewellery, giftware and homeware retailer, is bucking that trend, thanks to its new identity. Hiho recognised that to sustain retail and show sales growth amidst some of the worst trading conditions this country has seen in a generation, it needed to invest in a strong positioning and a powerful brand identity.

Five months later, with one shop refit and a new show stand at two events, the results speak for themselves:

  • 21.4% like-for-like sales increase for first refitted shop