UNHCR dilemmas
Young & Rubicam Group Geneva
Campaign details
Client Name: UNHCRBrand Name: UNHCRCity: GenevaCountry: SwitzerlandCategory: Government Bodies and Related Organisations
Campaign summary
When conflict breaks out, people are faced with life or death decisions that will impact them forever. Through the Dilemmas campaign, we compelled audiences to contemplate those same decisions a refugee is forced to confront when he or she decides to flee - thereby asking our audiences to put themselves in a refugee's shoes. People can relate to individuals and their stories of tragedy, but not to the...