UNHCR dilemmas

The United Nations High Commissioner for Refugees (UNHCR) wanted to increase understanding and educate the public about the plight of refugees.

UNHCR dilemmas

Young & Rubicam Group Geneva

Campaign details

Client Name: UNHCRBrand Name: UNHCRCity: GenevaCountry: SwitzerlandCategory: Government Bodies and Related Organisations

Campaign summary

When conflict breaks out, people are faced with life or death decisions that will impact them forever. Through the Dilemmas campaign, we compelled audiences to contemplate those same decisions a refugee is forced to confront when he or she decides to flee - thereby asking our audiences to put themselves in a refugee's shoes. People can relate to individuals and their stories of tragedy, but not to the...

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