Warc Briefing: Product Placement
Definition: Product placements are paid-for appearances of brands in non-advertising environments, such as films, TV shows and recorded music.
- The product placement sector is expected to treble in size between 2005 and 2010, rising to $7.6bn in valuei.
- Three in four advertisers believe that brand commercials should be run in conjunction with associated product placement dealsii.
- About half of US consumers – including two-thirds of over-65s and one third of 16 to 34-year-olds – are "annoyed" by the amount of product placement in movies and TViii.