A short history of alcopops

Discusses the development of and the future prospects for the `alcopops' market. What the product is, how it started, who is drinking it, how it may be changing habits, who is competing.

A short history of alcopops

Is the alcopop phenomenon just an isolated and controversial piece of tabloid fodder, or is it likely to change our drinking habits in the long term? Tony Scouller of IDV UK discusses the developments so far, and the future he sees for this dynamic market

Tony Scouller
THE LAST 18 months or so have seen two quite extraordinary events in the usually unruffled calm of the drinks trade: events that have changed the normal equilibrium. First, there is the breakthrough to television advertising for mainstream spirits such as Smirnoff, Bell's and Gordon's. Then there is...

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