Chinese shopping behaviour: China's repertoire shopping

This article uses the 2012 China FMCG Shopper report by Kantar Worldpanel China and Bain & Company to highlight the country's shopping behaviour.

Chinese shopping behaviour: China's repertoire shopping

Jason YuKantar Worldpanel ChinaBruno LannesBain & Company

Chinese shoppers who buy frequently in a FMCG category buy more brands, but there are a few categories with high brand loyalty.

Kantar Worldpanel...

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