Lotus Bakeries – Lotus Caramelised Biscuit

Packaging
Branded – Food & Drink
Lewis Moberly

EXECUTIVE SUMMARY

The Lotus caramelised biscuit has a subtle taste and cinnamon aroma that combines perfectly with tea and coffee. It is often served in hotels, restaurants, cafés and pubs as a hot drink accompaniment. However, UK consumers addicted to the taste have found the product hard to track down in retailers.

Lotus Bakeries wanted the brand both to stand out on shelf and express a more premium positioning and retail price point so that they would have the base they needed to extend the brand further into new premium variants.

The new pack size and flow-wrap structure remain the same, as does the pack manufacturing cost.

The new pack graphics were tested in an on-line consumer survey which revealed very positive attitudes to the new design. Existing consumers, who are addicted to the product, indicated that they liked the new pack and their propensity to buy was unaffected.