How MasterCard embraced e-commerce to generate its biggest revenue gains ever

This event report explores how MasterCard built a digital and e-commerce response model in Asia that generated its highest revenue ever and increased e-commerce transactions by 30%.

How MasterCard embraced e-commerce to generate its biggest revenue gains ever

Low Lai Chow and Anna Hamill

MasterCard has been doing some serious social soul-searching in the last couple of years.

Did MasterCard have a role to play in Asia's emerging digital landscape? Could it help its merchants to navigate the messy world of digital? Cut through social clutter to win the hearts of consumers? Drive e-commerce? Build brand love?

More importantly, was MasterCard ready to re-engineer itself digitally from the inside out?

According to Dominic Koh, vice president and head of digital and social marketing for Asia...

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