Melbourne International Film Festival: The emotional trailer

Adrian Mills and David Phillips

This case study describes how the Melbourne International Film Festival (MIFF) in Australia created an "emotion trailer" to increase audience engagement and ticket sales.

Melbourne International Film Festival: The emotional trailer

Adrian Mills and David Phillips

Campaign details

Brand owner: Melbourne International Film FestivalLead agency: McCann MelbourneBrand: Melbourne International Film FestivalCountry: AustraliaIndustry:...

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