Cepsa: IDSlippers

Shackleton Spain

Entry Information

Category: Communications/Utilities
Country where program ran: Spain
Date program started/ended: September 15, 2010 through March 31, 2011

Product Description: There are two versions of Cepsa Heating Oil:

Diesel Oil "C": An eco-friendly fuel with higher performance levels than other diesel oils.

Diesel Oil "Performance" (Premium Brand): A fuel with the latest additives which extends the boiler's life, improves its features and helps to save in consumption.

Other services: Boiler Replacement Program, Maintenance, "Flat Rate" Invoicing, Energy Management, etc.

Advertiser/Client Name: Cepsa
Media Channels:
Direct Mail
Web Development
Website: http://www.judgingishard.com/campana/echo/pantuflasid

Strategy

Marketplace challenge: