Philips: Semangat 2011

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding the Pacific region) were asked to submit case studies that demonstrated how insight and strategy had solved a business problem. Cases had to show what the problem was, the strategy that was developed, how that strategy was brought to life and the results it delivered. The Prize was judged by a panel of senior clients and agency-side strategy experts, using the following weighting: quality of insight (15%); quality of strategic thinking (40%); implementation (15%); performance against objectives (20%); lessons learned (10%).

For more information on this annual prize, please visit www.warc.com/asiaprize.

Campaign Details

Advertiser: Philips Electronics (S) Pte Ltd
Agency: DDB and Tribal DDB Singapore
Brand: Philips
Campaign duration: December 2010 - December 2010
Country: Indonesia
Media budget (USD): Up to 500k
Channels used: Internet display, Internet microsites, Social media

EXECUTIVE SUMMARY