Affluence in America: A financial view of the mass affluent

About this report

In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. Affluence in America: A Financial Perspective of the Mass Affluent offers a fresh perspective on the affluent consumer segment of the U.S. economy. This report highlights the importance of this market and provides insights to help marketers succeed in the opportunities that lie ahead.

"This report provides a general foundation for building effective strategies that will increasingly be the primary drivers of growth in virtually all product and service categories for the Mass Affluent. Understanding the distinctive patterns of demographics, lifestyles and consumption can lead the way to a sizeable and growing impact on total market share."

Executive summary