Audi A1: Chase

The Audi A1 was launched in Ireland in October 2010, with the motor industry still struggling in the economic downturn.

Audi A1: Chase

Agency name: Tequila Ireland Client name: Audi Category: Integrated Communication

BACKGROUND

In 2010 the motor industry was in severe difficulty, and had been since 2008, with sales down almost 70% on previous years. Audi had experienced the...