Audi A1: Chase
Agency name: Tequila Ireland Client name: Audi Category: Integrated Communication
In 2010 the motor industry was in severe difficulty, and had been since 2008, with sales down almost 70% on previous years. Audi had experienced the effect of the downturn, but not as severely as other brands, and had increased market share in the previous two years, running counter to a declining market.
The Al was launched globally in 2010 and launched in Ireland in October. This was the first time Audi had a presence in the AO segment, the ‘super mini’...