Hovis – As good today as it's ever been
Andy Nairn – MCBD
EDITOR'S SUMMARY
This paper is a worthy winner of the Grand Prix. It really stood out as an exemplary case among both sets of judges. This paper deals with the revival of one of Britain's...
Hovis - As good today as it's ever been
This paper deals with the revival of one of Britain’s oldest brands, which was achieved with a two-minute TV commercial that referenced an iconic ad.
