Hovis - As good today as it's ever been

This paper deals with the revival of one of Britain’s oldest brands, which was achieved with a two-minute TV commercial that referenced an iconic ad.

Hovis – As good today as it's ever been

Andy Nairn – MCBD

EDITOR'S SUMMARY

This paper is a worthy winner of the Grand Prix. It really stood out as an exemplary case among both sets of judges. This paper deals with the revival of one of Britain's...

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