Parachute Advansed Ayurvedic: Recommended by those who care about you
Yousuf Rangoonwala
Campaign details
Brand owner: Marico Agency: BBH Communications IndiaBrand: Parachute Advansed AyurvedicCountry: IndiaChannels used: Magazines - consumer, Mobile and apps, Newspapers, Product and other sampling, Television, Word of mouth and viralMedia budget: 10 - 20 million
Executive summary
After a stupendous launch in southern India in 2010–11, Parachute Advansed Ayurvedic Hair Oil (PAAHO) had the unenviable task of being consistent yet bettering the success. In an atmosphere where hair-fall sufferers were cynical of hair-fall brands, PAAHO's uniqueness...