Parachute Advansed Ayurvedic: Recommended by those who care about you

This case study describes how Parachute Advansed Ayurvedic Hair Oil, a treatment for female "hair fall", developed a campaign to follow a successful launch in India.

Parachute Advansed Ayurvedic: Recommended by those who care about you

Yousuf Rangoonwala

Campaign details

Brand owner: Marico Agency: BBH Communications IndiaBrand: Parachute Advansed AyurvedicCountry: IndiaChannels used: Magazines - consumer, Mobile and apps, Newspapers, Product and other sampling, Television, Word of mouth and viralMedia budget: 10 - 20 million

Executive summary

After a stupendous launch in southern India in 2010–11, Parachute Advansed Ayurvedic Hair Oil (PAAHO) had the unenviable task of being consistent yet bettering the success. In an atmosphere where hair-fall sufferers were cynical of hair-fall brands, PAAHO's uniqueness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands