Daimler Smart: 14 days without smart

Proximity

ENTRY INFORMATION

Category: Automotive
Country where program ran: Germany, Austria, Switzerland, Belgium, Spain, Fra
Date program started/ended: Lauched August 2009

Product Description: smart fortwo

Advertiser/Client Name: Daimler AG - smart
Media Channels: DirectMail

STRATEGY

Marketplace Challenge:

Our challenge was to show potential buyers who received information about the smart fortwo but did not respond two weeks after receiving required information that the smart fortwo is the perfect city car in mobile, everyday life.

Target audience: Consumer

smart prospects, postmodern segment

Persons who have requested a brochure via smart.com or other channels

Size of target audience: 1,000-9,999

Marketing strategy: