From achieving video virality to optimising on the customer journey: five seconds can make all the difference

Lena Roland
Warc

Real-time marketing, big data, online video virality, programmatic media buying and emerging markets were some of the major themes explored at this year's iStrategy digital marketing conference, organised by media company GDS International and held in London in October 2013. The two day event featured a mixture of keynotes, presentations and workshops, which aimed to offer practical advice on how to create more effective, engaging and successful marketing campaigns.

Video, video everywhere

Real-time marketing, big data, online video virality, programmatic media buying and emerging markets were some of the major themes explored at this year's iStrategy digital marketing conference, organised by media company GDS International and held in London in October 2013. The two day event featured a mixture of keynotes, presentations and workshops, which aimed to offer practical advice on how to create more effective, engaging and successful marketing campaigns.