Audi: Vorsprung durch Technik Marketing

SNAPSHOT

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

KEY INSIGHTS

  • Audi has championed integrated, consistent, innovative and creatively ground-breaking marketing for over 25 years with the famous strapline Vorsprung durch Technik.

  • This has helped make the brand the modern icon of the prestige car sector with an enviable competitive advantage.

  • The power of the UK's approach to marketing is evidenced by the fact that sales in this market have out-performed those of Spain, France, Germany and Italy.

SUMMARY

Audi has manufactured cars since 1909 in Ingolstadt, Germany and is the major premium brand within the Volkswagen (VW) Group. In the UK, Audi has now become firmly established as a leading force within the prestige car sector, famed for its engineering and admired for its commercial success.