Audi: Vorsprung durch Technik Marketing
SNAPSHOT
A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.
KEY INSIGHTS
Audi has championed integrated, consistent, innovative and creatively ground-breaking marketing for over 25 years with the famous strapline Vorsprung durch Technik.
This has helped make the brand the modern icon of the prestige car sector with an enviable competitive advantage.
The power of the UK's approach to marketing is evidenced by the fact that sales in this market have out-performed those of Spain, France, Germany and Italy.
SUMMARY
Audi has manufactured cars since...