Boundary Road Brewery

Boundary Road Brewery was launching a new range of craft beers in New Zealand but, due to a wide choice of craft beers in supermarkets already, needed to engage consumers from the very start of the process.

Boundary Road Brewery

Categories: New Product or Service Most Effective Integrated Campaign Most Effective Digital/Social Media CampaignAgency: Barnes, Catmur & FriendsClient: Boundary Road BreweryCampaign: Boundary Road Brewery

Summary

The team at Barnes, Catmur & Friends delivered a perfect campaign for Boundary Road Brewery to launch its new range of craft beers in a way that appealed to consumers and delivered outstanding sales in its category in supermarkets.

Consumers were engaged right from the start via social media to help decide which beer the brewery should launch with. By making this personal...

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