Fuji Xerox NZ: Fujikistan

Republik Advertising

Entry Information

Category: Information Technologies
Country where program ran: New Zealand
Date program started/ended: 1 August 2010. Event was held 9 September 2010

Product Description: The Color 1000 Press is Fuji Xerox's most technologically advanced digital printing machine. It can handle stocks from 50gsm to 350gsm, has the best digital colour reproduction in the world and has overcome all of the problems associated with digital printing. It's a digital printer to rival offset printing.

Advertiser/Client Name: Fuji Xerox NZ
Media Channels:
Direct Mail

Strategy

Marketplace challenge:

Up until now digital printing had had its place in the printing food chain however, when it came to quality it'd always been considered the poor cousin to off set. Print quality had never really been there. Inconsistencies throughout the run, patchiness, colour density issues and poor registration had always been associated with digital printing. Whilst it had come a long way in the last five years it was still positioned in the minds of many traditional off-set printer managers as an over sized photo copier.